Dec 02 2018

Conversation | Inez van Lamsweerde & Vinoodh Matadin and Simon Castets on Franz Gertsch

Sun | 4PM

Swiss Institute Franz Gertsch Inez and Vinoodh Balenciaga

On the occasion of the closing of Franz Gertsch: Polyfocal Allover, photographers Inez van Lamsweerde and Vinoodh Matadin will be in conversation with SI Director Simon Castets to discuss the influence of Franz Gertsch on their photographic practice. For Balenciaga’s Fall/Winter 1999 campaign, Inez and Vinoodh took inspiration from Gertsch’s situation portraits, subtly integrating elements of the artist’s bohemian tableaux into a dreamlike reinterpretation. Two years later, they featured Gertsch’s At Luciano’s House (currently hanging in SI’s main gallery) in an exhibition they curated at Matthew Marks Gallery entitled We Set Off in High Spirits. The duo’s longstanding interest in Gertsch has allowed his work to enter, and propagate within, the currents of fashion and brand identity. The talk will explore this enduring, though entirely unintentional, effect.

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Inez and Vinoodh are a photography duo based in New York City. Since the early 1990s, they have created groundbreaking editorials for such publications as American, French, Japanese and Italian Vogue, V Magazine, Visionaire, The New York Times Magazine, The Gentlewoman, WSJ and W Magazine. Their innovative approach is also seen in campaigns and films for fashion houses including Balenciaga, Balmain, Calvin Klein, Chanel, Dior, Gucci, Isabel Marant, Louis Vuitton, Michael Kors, Miu Miu, Valentino and Yohji Yamamoto. Their work has been exhibited in galleries and museums internationally including the Stedelijk Museum in Amsterdam, Van Gogh Museum, Amsterdam, the Hayward Gallery, London, the Deichtor hallen, Hamburg and the Whitney Museum of Contemporary Art in New York. A retrospective show of twenty five years of their collaborative work, titled PRETTY MUCH EVERYTHING 1985-2010, began its international tour at the FOAM, Amsterdam in the summer of 2010 and has since traveled to the Pavillion Bienal, Sao Paulo, the Dallas Contemporary and Fotografiska, Stockholm. A publication with the same title was also launched in the Winter of 2011 with Taschen.

Image: Inez and Vinoodh, Roos – Balenciaga Campaign, 1999. Courtesy of the artists.

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